Powerspike was tasked with bringing Warner Bros’ Back 4 Blood to Twitch in a big way. With a brand lift and awareness goal, Powerspike enlisted over 50 streamers to keep the Back 4 Blood channels on Twitch vibrant over a 6 week period.
Powerspike activated 52 streamers, scheduling them at various intervals, to ensure that the Back 4 Blood Twitch page always had players running. Powerspike’s talent team was to ensure every deliverable was met across the 6 week flight period.
The campaign approached a 5.5mm impression threshold and saw no downtime in the Back 4 Blood channel on Twitch. Engagements crossed 169% and that engaged audience lifted brand awareness nearly 130%!