Create a streamer amplification program leveraging Bose’s brand values to host branded live streams encouraging intent to purchase Bose at Best Buy

• Powerspike found influential streamers to support the purchase of Bose at Best Buy’s website and stores.
• Powerspike created Standard Sponsorship Elements for Bose to be integrated in Ludwig’s stream to increase reach and engagement.
• Powerspike was able to continue engagement through Ludwig’s social media account with consumers posting about their recent Bose purchases.