CarGurus

Campaign Overview

Stats

0 %
Increase in Brand Lift
0 +
Clicks on Hyperlinks
0 +
Video Views
0 +
Overall Impressions

Campaign Summary

CarGurus wanted to activate the Millennial and Gen Z gamer audience and drive impressions and clicks to CarGurus webpage + increase in positive brand sentiment.

Strategy

  • Powerspike wanted to start the campaign off with a bang and drop a custom highly produced content piece featuring AAA talent that would live on both social media and and run as paid media on Twitch. Following the initial release, Powerspike and CarGurus would continue with a 2-month drip of amplifier sponsored content.

Outcome

  • After much planning, Powerspike aligned with LosPollosTV to promote the CarGurus brand and star in their hilarious custom content piece as well as a handful of other amplifiers to continue to keep chatter and brand sentiment high for the next 8 weeks.

Content

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