Campaign Overview


Hours of branded livestream content
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Campaign Summary

Cooler Master’s second Powerspike campaign centered around driving awareness and purchase intent for the brand new state-of-the-art Cooler Master MH650 headset.


  • Cooler Master promoted the release of the new headsets by leveraging Powerspike’s Influencer network.
  • Powerspike activated top gaming streamers on Twitch to demonstrate the features of the new headset and host giveaway contests providing fans the chance to win Cooler Master products of their own.
  • In addition to the product demonstrations and giveaways the influencers also promoted the headset to their followers on other social platforms driving significant Earned Media value.


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