Campaign Overview


0 M
Impressions on Twitch + Social
0 M
Twitch Video Views
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Campaign Summary

Fireball is an iconic cinnamon whiskey that tastes like heaven and burns like hell. Powerspike partnered with Fireball for an epic campaign around the brand’s legendary ‘Fireball Friday’ messaging to reach younger audiences (21+ of course!), increase brand awareness and build trust with gaming audiences.


  • Powerspike eventized ‘Fireball Friday’ through a ‘top down/bottom up’ campaign activating both VIP streamers to drive brand equity as well as micro-influencers to increase reach and engagement.
  • Powerspike tapped 100Thieves’ The Mob to ritualize ‘Fireball Friday’ with a weekly poker tournament takeover complete with branded merch, media and of course plenty of Fireball!
  • Alongside The Mob Powerspike’s streamers hosted their own ‘Fireball Friday’ Twitch streams, supported by social posts on other platforms. This hugely successful campaign reached X million fans and sparked massive engagement within the gaming community.


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