Fireball is an iconic cinnamon whiskey that tastes like heaven and burns like hell. Powerspike partnered with Fireball for an epic campaign around the brand’s legendary ‘Fireball Friday’ messaging to reach younger audiences (21+ of course!), increase brand awareness and build trust with gaming audiences.
Alongside The Mob Powerspike’s streamers hosted their own ‘Fireball Friday’ Twitch streams, supported by social posts on other platforms. This hugely successful campaign reached X million fans and sparked massive engagement within the gaming community.
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