Funimation

Campaign Overview

Stats

0
Total Impressions
0
Total Live Impressions
0 %
Live Stream Engagement Rate

Campaign Summary

Funimation came to Powerspike to help build awareness and credibility with anime lovers on Twitch. The secondary goal of the Funimation campaign via Powerspike was to help drive sign-ups for access to Funimation’s huge library of anime content.

Strategy

  • Powerspike highlighted 3 creators with an affinity for anime on Twitch to become brand ambassadors for Funimation.
  • Powerspike created unique links to track the clicks of each Twitch creator providing valuable insight into the generation of sign-ups and sales across every brand touchpoint with the audience.

Outcome

  • The campaign was very successful: delivering impressions 36% over the projected goal and a 12% ER on live stream content.
  • Funimation saw a CPM under $15 driven by Powerspike’s unique approach to this campaign, roughly 30% below industry average. 

Content

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