Intuit‘s TurboTax is the world’s leading tax preparation software. Intuit identified Twitch as the perfect platform to raise brand awareness among young, tech-savvy audiences – but how do you sell tax software to audiences tuning in for gaming content? Step forward: Powerspike.
Powerspike activated top gaming streamers on Twitch to walk users through how to use TurboTax, showcase its features and even file their taxes live on stream.
In addition to the product demonstrations and walkthroughs the influencers also promoted TurboTax to their followers on other social platforms – driving significant Earned Media value.