INTUIT TURBOTAX

Campaign Overview

Stats

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Pieces of branded content
0 M
Impressions
0 %
CTR

Campaign Summary

Intuit‘s TurboTax is the world’s leading tax preparation software. Intuit identified Twitch as the perfect platform to raise brand awareness among young, tech-savvy audiences – but how do you sell tax software to audiences tuning in for gaming content? Step forward: Powerspike.

Strategy

  • Intuit promoted their TurboTax software by leveraging Powerspike’s Influencer network to demonstrate the software in creative ways.
  • Powerspike activated top gaming streamers on Twitch to walk users through how to use TurboTax, showcase its features and even file their taxes live on stream.

  • In addition to the product demonstrations and walkthroughs the influencers also promoted TurboTax to their followers on other social platforms – driving significant Earned Media value.

Content

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