Joah Beauty came to Powerspike to break into the gaming space, relying on us to get them introduced to a new audience and make a serious impact.
Powerspike took a multi-layered approach to introducing Joah Beauty to the gaming audience. We combined paid influencers with new product on stream, while utilizing robust Twitch display ads to reach users outside of the influencer’s audiences.
Joah Beauty immediately became a force on the platform, with over 3mm impressions across the activation. With influencer support, they cleared over 50k live impressions and their products were seen both on Twitch and social media.