Knockout City

Campaign Overview

Stats

0
Total Impressions
0
Content Pieces Created
0 +
Clicks to Website
0
Influencers Activated

Campaign Summary

This campaign’s goal was to break into the Top 100 in the Twitch charts and create a foundational player base in the process. Powerspike also help drive awareness and education around the launch of Knockout City. 

Strategy

  • Powerspike went on the offensive to move EA’s dodgeball battle royale up the charts on Twitch. Activating 20 influencers at staggered times, Powerspike sought out those that hadn’t played Knockout City to convert them into advocates for the game.
  • Powerspike analyzed the top play times for Knockout City and sought to fill the gaps, ensuring a continued presence for the game 24 hours a day. 

Outcome

  • Powerspike was able to move Knockout City 30+ spots up the Twitch charts in a short period of time.
  • With a CPM just above $13, Powerspike recorded one of the lowest CPMs we’ve seen in Twitch influencer marketing. 

Content

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